A recent industry report estimated that e-commerce sales amounted to about $4.9 trillion in 2021. The figure is expected to increase by 50% in the next few years. Though this is good news, it also means that the e-commerce industry is becoming crowded. Numerous businesses are shifting from physical to online stores in an attempt to boost their sales.

When you post content online, you have the potential to grab the attention of some of the internet’s 5 billion users worldwide. However, with users uploading 1.5 quintillion bytes of content every day, your content needs to be catchy and noticeable to be seen and appreciated. Millions of websites, blogs, and social media pages are vying for user attention.

Search engine optimization (SEO) helps your website rank better in search engine results. For instance, if users search for a product or content available on your website, good SEO can ensure that your site is among the first results. Such visibility can translate into increased web traffic.

Are you trying to choose between SMS and push notifications for your marketing strategy? Are you clear on the differences between the two? We’re here to explain more about both and help you determine if one or the other is best for your business.

Email marketing is one of the best ways to promote customer engagement, boost sales, and create brand awareness. Businesses use email campaigns to communicate with their clients. For instance, they can send emails to deliver welcome messages, newsletter templates, abandoned cart emails, birthday notes, and anniversary messages.

In the early days of content creation, you could talk about what you had for dinner and get tons of engagement. Content marketing was new. Only a few were doing it and people were excited to engage. But that was back when “content strategy” wasn’t even a term yet.

Effective social media marketing is crucial your brand. Learn how to hire a social media expert to bring you maximum results for minimum investment.