In the age of social distancing, Black Friday and Cyber Monday will happen online. Despite the economic downturn, there are a lot of opportunities for eCommerce merchants that are looking to attract customers. However, entrepreneurs must be able to provide a seamless user experience and avoid a website outage to ensure sales will keep coming. Now, how can you optimize your site to boost online sales? Here are the tips you need to know:
1. Create a seamless user experience
Think about the user experience of shoppers scouring your deals on Black Friday and Cyber Monday. To ensure customers find the best deals, create a dedicated page for your best selling products. Ensure product pages have high-quality images, compelling product descriptions, and a clickable CTA. Glossier’s category page features a beautiful array of product photos, which can change or rotate once the visitor hovers their mouse button over the photo. They also show the colors available, original price, and discounted prices which makes it easier to evaluate a purchase. You can hire a Ndiwano UX designer to design a hassle-free shopping experience for your online store.
2. Test page load times
Shoppers don’t have the patience to browse through slow landing pages. In fact, 53% of consumers will leave a website that takes more than 3 seconds to load. A good tip is to use Google Pagespeed Insights to test page load times. Besides determining speed, the site will also give suggestions to help your page load faster. You can also optimize images that significantly contribute to page loading times. Optimizing your site or apps for Black Friday and Cyber Monday can be quite a challenge, especially if you don’t have a technical background. Luckily, you can always hire reliable Ndiwano developers to speed up your website.
3. Perform user testing
When designing your site, don’t just choose themes and elements based on visual preference. Instead, conduct user testing and gather qualitative data to find out how shoppers will interact with your site. Determine the experience of first-time customers who have never shopped from your online store. Conduct proper user testing with colleagues, friends, and potential customers and ask about the pros and cons of their shopping experience. The feedback you’ll receive can help you create a site that encourages users to complete their purchase.
4. Prepare for site traffic
A huge spike in traffic on Black Friday and Cyber Monday is a dream come true. However, it can quickly turn into a nightmare if your site shuts down. Having said that, plan mitigation strategies like temporarily opting for bigger servers. You can also opt for a better hosting plan to have the bandwidth to accommodate the influx of customers. If you need sound advice, consult a Ndiwano IT specialist who’s guaranteed to get the job done.
5. Improve SEO
Having your site and landing pages end up at the top of search results is key to attracting more customers. However, improving site SEO is easier said than done. Site owners must research relevant keywords and place them throughout the landing page and product descriptions. Alternatively, you must also write meta descriptions, excerpts, and alt text that are closely related to your products. We highly recommend hiring Ndiwano SEO experts who have the skills and experience to boost site traffic.
6. Add site elements to communicate urgency
Many customers take their time to shop, but there are some tricks you can use to pressure customers to make impulsive purchases. Include a countdown timer in emails and landing pages to show that the deal is only available for a limited time. Alternatively, you can also feature the available stock so customers will act fast. Consider hiring Ndiwano web designers to add website elements that communicate urgency.
Preparing Your Site For The Holiday Season
The holiday season is a prime opportunity for reaping profits and gaining customers for your eCommerce business. However, you must be able to create a seamless user experience, optimize for SEO, and conduct user testing to succeed. To create a premium eCommerce experience, consider hiring a team of Ndiwano UX designers, developers, and SEO experts.
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