Most of all, polls can be a fun way to engage with your audiences.<\/p>\n\n\n\n

Carousels<\/strong><\/h2>\n\n\n\n

Carousels give you access to increased creative space by letting you add up to 10 videos or images in a single ad, each with its own link.<\/p>\n\n\n\n

They come with a deck-of-cards feel and are considered the ideal format for promoting product catalogs.<\/p>\n\n\n\n

They are also great for telling stories that develop with each card. Carousels increase brand exposure by drawing out the length of time your consumer engages with an ad and multiplying the chances that they click a relevant link.<\/p>\n\n\n\n

Facebook carousel ads can help you fulfill some of the following ad objectives:<\/p>\n\n\n\n

• Product catalog sales<\/li>
• Lead generation and conversions<\/li>
• Brand awareness and reach<\/li>
• App install promotion<\/li><\/ul>\n\n\n\n

  Much of the appeal advertisers have with Facebook carousel ads is due to the increased interaction they allow. They also work exceedingly well in campaigns seeking to generate awareness about relevant topics by allowing advertisers to reinforce their message across multiple cards.<\/p>\n\n\n\n

  
  Slideshows<\/strong><\/h2>\n\n\n\n

  Collections are mobile-only and let you showcase multiple products to your target audience at once.<\/p>\n\n\n\n

  They offer a virtual window-shopping experience, letting customers browse through multiple product options and categories effortlessly.<\/p>\n\n\n\n

  As the name suggests, they let you show off an entire product collection and help shorten the distance between discovery and purchase. They are highly customizable and especially effective if you have a large product lineup.<\/p>\n\n\n\n

  A collection ad features a primary image or video with three or more underlying images of related products or features. They pack a smooth and immersive experience that is immensely successful for large online stores and e-commerce platforms.<\/p>\n\n\n\n

  Used effectively, collection ads can be your primary conversion tool. They also serve a host of other ad objectives, including:<\/p>\n\n\n\n

  • Brand awareness<\/li>
  • Reach<\/li>
  • Engagement<\/li>
  • Traffic<\/li><\/ul>\n\n\n\n

    Collection ads work best when you intend to have people discover your brand, browse through your products, and make a fast purchase.<\/p>\n\n\n\n

    Leads<\/strong><\/h2>\n\n\n\n

    This is the next evolutionary step of the traditional lead generation method.<\/p>\n\n\n\n

    The traditional method involved users redirecting to a landing page and filling out the information in a form. Disinterested customers would avoid this step altogether.<\/p>\n\n\n\n

    Facebook lead ads solve this problem by allowing users to stay on the platform while filling in their details. By cutting out the necessity of an external landing page, Facebook leads increase conversion by never compromising the user experience.<\/p>\n\n\n\n

    Because of its unique format, Facebook leads offer advertisers several key advantages, such as:<\/p>\n\n\n\n

    • Simple data collection easily integrated with your CRM<\/li>
    • Targeted segmentation across location, demographics, and interests<\/li>
    • Mobile optimization that lets users complete the form hassle free<\/li>
    • Native functionality that avoids redirection to an external landing page<\/li><\/ul>\n\n\n\n

      Lead ads come with an auto-fill feature where customer information is pre-loaded onto the form, saving time and reducing friction.<\/p>\n\n\n\n

      Dynamic ads<\/strong><\/h2>\n\n\n\n

      Dynamic ads are a format of hyper-targeted ads that lets you zero in on a narrow spectrum of audiences directly from your Facebook page.<\/p>\n\n\n\n

      And let you engage segmented users with your entire product range without the need to create hundreds of individual ads for each product or audience category.<\/p>\n\n\n\n

      The ideal scenario for using dynamic ads is to target users who have visited your website but left without making a purchase. Once you\u2019ve selected the products or services you\u2019d like to promote, Facebook generates images from your portfolio of ad creatives to create a series of dynamic ads. It will then display these ads to every potential customer who visited your website.<\/p>\n\n\n\n

      Dynamic ads have several unbeatable features, including:<\/p>\n\n\n\n

      • Automatically updated in real time without manual intervention<\/li>
      • Highly customized, showing the most relevant products to audiences with purchase intent<\/li>
      • Designed for cross-device targeting, working across desktop and mobile devices<\/li><\/ul>\n\n\n\n

        Dynamic ads help familiarize audiences with your brand, generating more leads that could increase conversions.<\/p>\n\n\n\n

        Stories<\/strong><\/h2>\n\n\n\n

        Stories leverage Facebook\u2019s full arsenal of advertising tools, including targeting, remarketing, and measurement options.<\/p>\n\n\n\n

        They are highly customizable, full-screen ads that have been shown to delight users and help stimulate a lasting interest in a brand.<\/p>\n\n\n\n

        Facebook stories are personalized to each viewer and consist of full-screen immersive experiences that combine segments of video, image, and carousel ads. Viewers can tap an option to \u201cKeep Watching\u201d or swipe up to reach the advertiser\u2019s landing page.<\/p>\n\n\n\n

        Stories combine multiple campaign objectives in one engaging format, and can boost brand awareness, reach, conversions, video views, app installs, and lead generation. Other advantages of stories include:<\/p>\n\n\n\n

        • Location.<\/strong> Stories appear at the top of the app, making them the first thing users see on their Facebook feed.<\/li>
        • Creativity.<\/strong> Stories let you play with a wide range of creative inputs\u2014filters, effects, stickers, and more\u2014to create compelling narratives.<\/li>
        • Tracking and analysis.<\/strong> You\u2019ll have the full advantage of Facebook tracking and analytics to help judge performance, change strategy, and improve targeting.<\/li><\/ul>\n\n\n\n

          This incredible ad format is steadily growing in popularity on Facebook as more and more brands use this ad strategy to lead their Facebook ad campaigns.<\/p>\n\n\n\n

          Set up your Facebook Ad campaign with expert help<\/strong><\/h2>\n\n\n\n

          The sheer variety of options Facebook provides calls for expert hands to design and\u00a0manage a successful campaign on the platform.<\/p>\n\n\n\n

          Ndiwano.com is your one-stop location to find the best talent for this purpose. Whether you\u2019re a one-person startup or represent a Fortune 100 company, we have a pool of professionals and agencies that will take your business places.<\/p>\n\n\n\n

          And if you\u2019re one of those independent professionals or agencies, consider signing up with us. We have many companies that want your help\u00a0setting up Facebook ads.<\/p>\n","protected":false},"excerpt":{"rendered":"

          There are hundreds of targeting options based on location, demographics, behavior, interests, and connections, as well as at least eight standard ad formats in various combinations.<\/p>\n","protected":false},"author":7,"featured_media":5465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147,149],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ndiwano.com\/wp-json\/wp\/v2\/posts\/5464"}],"collection":[{"href":"https:\/\/ndiwano.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ndiwano.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ndiwano.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/ndiwano.com\/wp-json\/wp\/v2\/comments?post=5464"}],"version-history":[{"count":1,"href":"https:\/\/ndiwano.com\/wp-json\/wp\/v2\/posts\/5464\/revisions"}],"predecessor-version":[{"id":5466,"href":"https:\/\/ndiwano.com\/wp-json\/wp\/v2\/posts\/5464\/revisions\/5466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ndiwano.com\/wp-json\/wp\/v2\/media\/5465"}],"wp:attachment":[{"href":"https:\/\/ndiwano.com\/wp-json\/wp\/v2\/media?parent=5464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ndiwano.com\/wp-json\/wp\/v2\/categories?post=5464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ndiwano.com\/wp-json\/wp\/v2\/tags?post=5464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}