Loading...

Why Your Mental Health Should Be an Important Piece of Your Business Strategy.

Owning a business isn’t for the faint of heart. From the ebb and flow of your income to the seemingly endless to-do lists, there’s a lot to juggle. Whether you’re a freelancer, solopreneur, self-employed, or a small to medium-sized business owner, there’s a good chance that you’ve been unintentionally putting your mental health on the back burner.

Ways to Improve Your Email Marketing Game

Email isn’t dead. It’s simply evolving. Not only do 73% of millennials prefer to receive communication from a business via email, but it’s also still the top tactic for generating leads, beating out social media. If you’ve neglected to tend to your email marketing efforts, it could be hurting your business. Whether you want to build your brand, promote […]

How a “Brand Map” Helps With Your Sales Copy

In many ways, branding is the heart of your business’s values. You can think of it as the through-line by which you infuse your company’s core principles, mission, and message, in everything from product packaging and web design to your social media. A brand map can help you bring all of this together. What’s in a brand map? In a […]

Traits You Need to Start Your Own Small Business

Small business ownership has its perks — you get to be your own boss and set your own work schedule. But it’s not for everybody. There’s a reason many businesses don’t make it past the five-year mark. According to the Small Business Administration, about two-thirds of businesses with employees survive longer than two years while only […]