Are you disappointed with the conversions generated by your freelance writer website? If so, you’ll need to improve your site’s search engine optimization (SEO). This is hands down the easiest way to boost your website’s visibility (organically).
Not to mention, as many as 93% of people use search engines to find what they’re looking for— so you’d be a fool not to spend a bit of time and effort SEO optimizing your website. Not sure where to start? Don’t worry—here’s how.
1. Keyword Research
As you probably already know, keyword research is just a fancy phrase for finding and inserting commonly-searched-for phrases into your website’s copy (and other places). This works wonders for boosting your rankings in search engine results. Below are some of the best tools for helping you with this:
Any of these programs will help you find keyword ideas, get a sense of how competitive they are, and how many people (on average) are searching for them.
2. Increase Your Readability
As you’ve probably gathered, ‘readability’ refers to how easy it is to understand your writing. Most text is measured scientifically using the Flesch-Kincaid readability score. We’ve seen time and again that websites with easier-to-read content rank better.
With that in mind, we recommend copying and pasting your text into a free tool called the ‘Hemmingway editor.’ This populates tons of suggestions to help simplify your work.
Top Tip: If you’re publishing a piece of online content, aim for a ‘Grade 6’ reader. Ndiwano asked freelance writing superstar, Gina Horkey, what she thought about readability and its relation to SEO, and this is what she had to say:
Readability is something that most bloggers don’t spend enough time thinking about. People who are reading your blog are scanning without even realizing what they are doing. Short paragraphs and sentences, which make your content easier to scan, ensure that people will stay on your website longer (which is a positive ranking signal).
So, there you have it!
3. The Power of Long-Form Content
Google’s said time and again that it prioritizes user experience above everything, which is mostly why they prefer in-depth, informative, long-form content. We’re talking about 2,000 words or higher. In fact, BuzzSumo found when they analyzed 100 million articles, longer pieces of content were more likely to go viral. Interesting, right?
4. Improve the Speed of Your Website
There’s nothing more frustrating than visiting a slow loading website. It’s safe to say; website users care more about accessing information quickly than fancy graphics and flashy slow-to-load images. Most website users move on after just two seconds if they can’t load a website. So, again, it’s unsurprising Google now factors web page loading time into its ‘ranking algorithm.’ Basically, the faster the site, the higher up it goes. Several things you can do to improve your site’s speed include:
- Enabling compression
- Reducing redirects
- Improving server response time
- Using a content distribution network
Just to name a few.
5. Optimize Your Images
It’s easy to optimize and decrease file sizes using a website plugin. There are tons out there for you to choose from. Not only will this increase your website’s speed, but backups will also be faster. Here are just a few WordPress apps you could use:
- EWWW Image Optimizer
Ready to SEO-Optimize Your Writer’s Website?
If you’re serious about SEO-optimizing your writer’s website, you can’t go wrong with following the advice above. But, if you need further help or don’t have time to put these tips into action, never fear. The pros at Ndiwano are ready and waiting to help by outsourcing their SEO expertise to you.
So, what are you waiting for? Hire an expert and start improving your website’s SEO today.